How
it works.
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Proves
understanding.
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Stimulates
the brain.
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3.4x
brand recall.
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1 of 5
Imagine you're reading an article.
FreeWall® loads in-stream, part way into an article.
Content after the FreeWall® is locked.
To unlock the article the reader must correctly answer the question about the ad.
Once answered, the remaining content is revealed and the FreeWall® is replaced with a response banner allowing the advertiser to continue the conversation.
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Proves
understanding.
Because readers must answer the FreeWall® correctly before they can continue reading — and importantly, before you pay — you can be sure that they’ve understood exactly what you wanted them to.
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Stimulates
the brain.
FreeWall®'s question and answer format stimulates active recall. It forces the brain to process and retrieve the correct answer, allowing information to be transferred from short-term to long-term memory.
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3.4x
brand recall.
Research with Unilever and a major news brand showed that by ensuring the reader has understood the message, and stimulating the brain, FreeWall® delivers 3.4 times better brand recall compared to standard formats.
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