Cost per
engagement.

The current CPM model has reduced ad effectiveness for advertisers and publishers alike.

FreeWall^® locks site content until a reader has answered a question. This is what we classify as an engagement, and it’s the basis of our Cost Per Engagement (CPE) model.

By harnessing attention we perform like no other digital advertising format. What was previously unachievable is the bare minimum you can expect from us.

100%
viewability.

In the UK, only 58% of online ads are viewable, according to an eMarketers report from October 2018. Meanwhile “£615 million is wasted annually on non-viewable banner ads alone” (Anant Joshi, Meetrics Director of International Business).

Our CPE model means that advertisers only pay when a user has engaged with their ad, ensuring 100% viewability.

0%
ad blindness.

Research conducted by Lumen (together with Avocet and Campaign) shows that only 18% of viewable digital ads actually get looked at.

With FreeWall^®, you only pay when a user has engaged with — so by definition seen — your ad, making ad blindness a thing of the past.

52%
engagement rate.

On average, people pay attention to online ads for just 1.2 seconds per ad, closer to the amount of time they spend engaging with posters than with TV ads. Lumen’s research shows that only 5% of all viewable ads get more than a second’s attention.

With FreeWall^®, because the user has to engage to unlock content — and you don’t pay until they have done — you’re only charged for the consumer’s undivided attention. With engagement rates of 52%, no one does engagement like we do.