How
it works.

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Valid
Consent.

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Bespoke
segments.

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Genuine
scale.

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Imagine you're reading an article.
FreeWall® loads in-stream, part way into an article.
Content after the FreeWall® is locked.
To unlock the article, readers can answer the question with any of the given answers. The question must make it explicitly clear who is collecting the data and for what purposes, and a clear opt-out must be provided.
Once answered, the remaining content is immediately revealed, with all answer data belonging solely to the advertiser to use for the purposes mentioned in the specific question.
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Valid
Consent.

The ICO states consent “must specifically cover the controller’s name, the purposes of the processing and the types of processing activity.”

As FreeWall® lets you — the advertiser — speak directly with consumers, you can give them all the information they need to be sure their consent is valid for your marketing purposes.

ICO Consent definitions
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Bespoke
segments.

Don’t be limited by existing data: create the perfect segments for your business by directly asking consumers the questions you need answered.

Use these segments to target consumers with the right products for them — allowing you to provide a truly consultative and personalised digital advertising experience.

Sky Case Study
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Genuine
scale.

No panels, no predictions, no assumptions.

With access to over 80% of the UK population at the tip of your fingers, build your data with real responses from genuine people — the type of data you need to effectively tailor your marketing activity.

Get in touch
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Get in touch.

We hear you.

Thanks for getting in touch. Someone will get back to you as soon as possible.

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